Lead qualification that gives your team a useful starting point.

Separate useful intake from a final sales decision

Voice qualification establishes a possible fit. A homeowner can speak through the Ava Website icon in their browser or call the number routed to Ava Call. Neither conversation confirms the house can take an addition, approves financing, or replaces a site visit. Treat what the homeowner shares as the starting point for your salesperson’s judgment.

Before a callback request is complete, Ava collects the project, budget, timeline, full name, and phone, one at a time, and confirms the callback number. Business fit may depend on other things, such as your service area and the kinds of work you take on. Collecting the required details is not the same as proving a project is ready to sell.

Project: what is the homeowner trying to do?

Start with the project, in the homeowner’s own words. A kitchen remodel, a primary bath, a home addition, a deck and patio, a new pool, and a custom home each lead to a different first conversation. So does a small repair you don’t take on. Note the scope, the rooms or areas involved, and where the house is. Ava asks the city, so your team knows the location before the callback.

Useful human follow-up: “You mentioned opening the kitchen up to the family room. How do you use that space today?” This picks up the conversation instead of making the homeowner start over. It also leaves room for your salesperson to clarify details the first conversation couldn’t settle.

See how Ava works for remodelers.

Budget: establish a range without making a quote

Ask what range the homeowner has in mind. Ava records it as the homeowner said it, not as a price your team has agreed to. On the callback, ask what’s behind the number. A budget set after a refinance and a rough guess mean very different things.

Ava doesn’t make up prices or give quotes. If a homeowner asks what a project will cost, she notes the question for your team. A budget that doesn’t fit may call for a plain explanation rather than pressure to keep going. Your team decides how to handle those cases, and a voice intake should never invent financing terms or a final cost.

Timeline: understand the plan, not a promised start date

Ask when the homeowner hopes to start or finish. Someone collecting ideas for next year and someone who wants a deck and patio done before summer may need different follow-up, even with similar budgets.

Treat a preferred date as the homeowner’s intention. Your schedule depends on your current workload, design time, selections, and the project itself. Don’t turn a requested timeline into a commitment before your team has checked what’s possible.

Contact: make the next step explicit

After the project, budget, and timeline, Ava asks for the homeowner’s full name and phone number and confirms the callback number. This works the same way in a browser conversation and on an incoming call. The point is to connect the project details to a person who has asked to hear from your team.

On phone calls through Ava Call, when you turn booking on, Ava can also book a consultation within your consultation hours. Website conversations end with a callback request, and your team agrees on any appointment. Either way, read the transcript in the Sales Desk before your salesperson calls. A complete intake should cut down on repetition, not replace listening.

See what the Sales Desk shows for each lead.

Use this handoff review in your weekly sales meeting

Review a small sample of recent leads, with permission and the right access. For each one, ask: is the project clear, is the budget recorded as a range, is the timeline an intention rather than a promise, is the callback number usable, and is the next step obvious?

Then look at what happened next. If your team reaches people but rarely finds a fit, review your qualification questions and where your traffic comes from. If good leads go uncontacted, fix ownership and response coverage. Adding more questions won’t fix a missed callback.

Questions builders and remodelers ask